autobiography
i was born with an innate talent for creativity, something that revealed itself to me even before i fully understood it. as a very small child, i felt drawn to the world of art, effortlessly captivated by its beauty and possibilities. my parents, family, and teachers recognized this early on and nurtured my potential, providing me with the tools and encouragement to excel.
growing older, i found myself continuously drawn to artistic expression in all its forms. whether it was fashion, interior architecture, painting, or capturing moments through photo and videography, my passion only deepened. i’ve never seen myself as anything but an artist, someone dedicated to bringing visions to life through creativity and storytelling.
​
growing older at the age of 16, i found myself continuously drawn to artistic expression in all its forms. whether it was fashion, interior architecture, painting, or capturing moments through photo and videography, my passion only deepened.
by the time i turned 19, i had transitioned into freelancing as a creative artist in the local market, offering a range of services including styling, photography, videography, branding, and social media creative strategies. over the years, my dedication and vision allowed me to collaborate with some of the biggest names in the industry, from actors and designers to artists and renowned brands, solidifying my place as a trusted name in the creative field.
after realizing i had what it takes to launch my own agency, i went for it and ran zvemeche for five unforgettable years. now, i’m back to freelancing and diving into some exciting projects. right now, i’m working with my dear friend, artist yara mustafa, and a talented music team, creating visuals that bring our passion and energy to life. ii’m serving as an image director for brands like maison de pierre, bringing my vision and expertise to help shape their feeling and tell their stories through powerful visuals.
education
​
​
i began my educational journey at amman national school in amman, jordan, where i was born in 1998. during my time there, i developed a deep curiosity and passion for art, especially around grade 4 to grade 8, when i received significant support and recognition from my school. this attention not only nurtured my talent but also exposed me to a variety of activities and concepts that expanded my perspective as an artist. after transitioning in grade 10 to the islamic educational college where i had the chance to execute some of what i learned as an artist in the making, then i graduated in 2016, ready to pursue my creative aspirations further. i then began a bachelor’s degree in interior design at the university of jordan, where i deepened my understanding of aesthetics, space, and design principles, further fueling my passion for artistic expression. while in my second to third year of university in 2020, i launched my own modeling agency, zvemeche, a pivotal moment that required me to balance academic and professional pursuits. this endeavor taught me resilience and time management, ultimately leading me to graduate at the end of 2023, with invaluable experience both in and out of the classroom.
zvemeche
in 2020, i launched my modeling agency, zvemeche, driven by a vision to create more than just a business. I wanted to build a community. my goal was to bring together individual talents in a supportive environment where they could communicate, learn, and grow collectively in a country where guidance and opportunities for creative professionals were limited.
this journey shaped me into a confident leader, dedicated to knowledge sharing and guiding others through experience, always looking for ways to uplift those around me.
from the start, i focused on curating the best modeling team amman had ever seen, a group built on trust, collaboration, and shared ambition that eventually became like family. to sustain this vision, i established a physical office space for the agency, which became a dynamic hub for creativity and innovation for almost five years.
it was in this space that my strong creative vision, rooted in a passion for storytelling and always pushing boundaries, came to life. it allowed me to develop my skills in pr and communication, networking and negotiation, and provided the foundation for authentic self-expression through emotionally driven, detail-focused, and thoughtful work.
within this space, i assembled an in-house team of diverse artists, including graphic designers, art directors, interior designers, stylists, photographers, and more.
i was not only building a team, but building a universe and a world for artists as a creative director, creating a safe space where collaboration and creativity thrived.
as my network and connections expanded, so did the vision for zvemeche. with the exceptional team i had built, the agency evolved into the leading marketing, social media, and fashion visuals agency in the country. we set new benchmarks in creativity and strategy, crafting innovative campaigns and visual content that redefined industry standards. together, we established zvemeche as a powerhouse of talent, consistently delivering results that elevated both local and regional brands to compete on an international level.
this growth solidified my commitment to creating a lasting, timeless impact, driven by a deep responsibility to push creative boundaries while staying true to our identity.
together, we created a vibrant ecosystem where everyone could learn from one another, support each other, and elevate their skills. our collective efforts were focused on pushing the local creative scene to new heights, producing work that could compete with international standards while staying true to our roots.
these moments taught me the power of community, and how being dedicated to knowledge sharing creates ripple effects far beyond any one project.
in july 2024, i decided to close zvemeche and go back to freelancing. it wasn’t an easy choice, but i realized i needed to step back from the responsibilities of running the agency to give myself the space to grow. zvemeche was an incredible journey, but letting go has allowed me to reconnect with my craft and explore new opportunities. now, i’m focusing on directing and creative direction, taking things at my own pace and rediscovering what truly inspires me. through it all, i've stayed committed to authentic expression and purposeful creation driven not by trends, but by what resonates and endures.